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Jason Williams, Design & Brand Manager
Portfolio Highlights
Brand Architecture
Editec Brands & Pinnacle
Through stakeholder workshops and extensive visual and brand development, I have led and created a host of architecture and guideline documentation.
Visual Styles
Sportsbook & Lottery
Direction and creation of unique seasonal visual styles that reflect and communicate brand strategy, positioning, personalities and USP’s across sportsbook and lottery brands/products.
Branding & UI/UX
Events & Products
Examples of the creation and implementation of branding across a range of material, products and user experiences.
Sports & Betting Articles
Online Editorial
Communicating advanced and complex betting content to engage and educate users.
Print & Digital Advertising
Various Examples
Both at Editec and Pinnacle I have been involved in numerous multi-channel campaigns including billboards, transport, display and social media ads, newspapers and event marketing.
Art Direction & Animation
Art Direction & Stings
I feel I have always held a strong sense of story-telling coupled with raw animation skills and the ability to visualise and conceptualise movement and flow.
Freelance & Personal
Various Projects
Over the years I have carried out freelance work for a variety of clients. Being a designer also means you get asked to do a lot of favours for friends and family and I have done my fair share...
